This phrase refers to a specific work by Matt Fitzgerald, a well-known sports and fitness author. The book explores the psychological aspects of athletic performance, arguing that mental toughness plays a crucial role in reaching one’s full potential. It uses examples from various sports and athletes to illustrate how mental fortitude can be cultivated and utilized to overcome challenges and achieve ambitious goals. The title itself encapsulates the core message of the work: success is often determined by the intensity of one’s desire and commitment.
Understanding the psychology of performance is increasingly recognized as essential for athletic achievement. This work offers valuable insights into the interplay of mental and physical factors, providing readers with practical strategies for developing resilience, focus, and motivation. The author’s expertise in sports science and coaching informs a persuasive argument for prioritizing mental training alongside physical conditioning. Published in 2015, the book has become a popular resource for athletes, coaches, and anyone interested in optimizing performance under pressure.